Fresh Blood DG Youth

Cultural Exhibition Celebrating the Young and Fresh Culture of Dongguan

All six exhibitors in the Fresh Blood DG Youth exhibition are local residents of Dongguan, and their inspiration comes from the cultural vegetable market near their homes. The exhibition combines the cultural significance of food with the creativity of design to create a truly unique experience. By selecting and blending special food items from Dongguan, the exhibition showcases the young and fresh culture and the daily design power contained within the city.

The realization of the Fresh Blood DG Youth exhibition involves the transformation of A5 leaflets into high-quality roasted geese shapes, which are then displayed on peddler's tables. This innovative approach turns the flyers into product-shaped flyers, compensating for the inability to display real food. The largest DuPont paper bag size, measuring 340mmx380mm, is used for this purpose.

Upon entering the exhibition area, visitors are greeted with the personalities of the six different exhibitors. Under the rotating vegetable lamp, there are six arrays of special-shaped leaflets, creating a cultural vegetable market atmosphere. The leaflets contain texts, pictures, and QR codes that provide information about the exhibitors' works, offering a unique way to view and experience cultural creations.

The Fresh Blood DG Youth exhibition was initiated in August 2019 and completed in September of the same year, all within the city of Dongguan, China. The exhibition integrates local culture, industries, and the personalities of the exhibitors, showcasing the rich diversity and creativity of Dongguan's youth culture. The bookmark, designed in the shape of a roast goose, adds a brilliant touch to the exhibition.

This innovative design faced challenges due to the limitations of the exhibition venue. To overcome this, the texts, pictures, and QR codes of the exhibitors' works were embedded into the leaflets with special-shaped die-cutting, such as the roast goose shape, and displayed on the peddler's table. This unexpected approach transformed the leaflets into productized versions, providing a new perspective to view and experience cultural works.

The Fresh Blood DG Youth exhibition is a testament to the youthful and creative spirit of Dongguan. By combining six exhibitors and representing them through six special food items, the exhibition captures the amusing and fashionable aspects of the city's youth culture. Metaphorically expressing the daily cultural characteristics through the setting of a vegetable market, Fresh Blood DG Youth reflects the young and fresh culture and the daily design power contained within Dongguan.

Image Credits: Zhang Jingwen

Awards and Accolades: This Design was awarded Bronze in A' Event and Happening Design Award in 2021. The Bronze A' Design Award recognizes outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.